Kudos to the journalist who exposed the half-truths behind the campaign launched by Whole Foods about the use of 100% recycled paper bags. As this article proves, the company simply wants to get some quick media exposure without having done anything that truly improves the environment.
In fact, plastic bags—the villain among eco-warriors everywhere—are actually less costly and harmful to the environment than the very paper bags Whole Foods wants shoppers to use. Alas, the truth is the first victim in this effort to deceive the public. Eco poseurs will chant that plastic bags are made from evil petroleum, but paper bags are "natural," and apparently require no energy to produce, and generate no pollution in the process—or something.
Of course, this is nothing new as many cherished beliefs (largely on the leftward side of the aisle) are little more than simplistic nonsense. Time to get beyond a grammar school level understanding of the issues, folks, and get with the Whole Truth.