Yesterday, the gauntlet was thrown down by Mary Anne Hansan, Vice President of The National Fisheries Institute, a non-profit organization dedicated to education about seafood safety, sustainability, and nutrition.
Hansan admonishes the news media to apply "strict scrutiny" to activist claims about fish consumption, nutrition and sustainability. She cites numerous examples of journos going way wrong, including these...
In November 2007, USA Today's Larry Wheeler wrote: "As many as 600,000 babies may be born in the USA each year with irreversible brain damage because pregnant mothers ate mercury-contaminated fish, the U.S. Environmental Protection Agency (EPA) says." What Wheeler failed to mention was that EPA never made that claim, but that it was simply an extrapolation made by an agency employee whose questionable methodology and conclusions have been challenged by other scientists. A correction soon followed. Further, Wheeler made the above assertion despite the fact that science shows mothers who eat the most fish have babies with the highest cognitive outcomes.
In January 2008, New York Times reporter Marian Burros conducted her own analysis of mercury in sushi that included remarkably similar methodology and conclusions to a report from environmental activist group Oceana that was released on the very same day her story was printed. Burros' story contained multiple errors, distortions and omissions; most critically, misinterpretations of the EPA "reference dose" and the U.S. Food and Drug Administration's (FDA) "action level" for mercury, ignoring the fact that both standards contain a ten-fold cushion of safety. The paper's public editor was forced to admit that the story "required careful judgment...and missed." He added: "I thought the package was less balanced than it should have been, given the state of existing research. James Gorman, an editor in the science department who reviewed the article before publication, said he had raised several specific questions but that in retrospect, 'I should have raised more questions about the general presentation.'"
In January 2009, an Associated Press article on tuna and mercury included the erroneous claim that the EPA and FDA advise women who are pregnant or may become pregnant, nursing mothers and young children to avoid eating tuna because of its "high levels of mercury that can cause brain damage in babies," --- a demonstrable falsehood. In the very first paragraph of the federal seafood consumption advice it is clearly stated, "women and young children in particular should include fish or shellfish in their diets due to the many nutritional benefits." The advice then urges this sensitive subpopulation to avoid just four fish during pregnancy: shark, tilefish, swordfish, and king mackerel. Tuna is not included on the list of 4 species to avoid. The advice clearly states that it is safe and healthful for women and children to eat 12 ounces of light tuna per week or 6 ounces of white albacore per week. When confronted with the error, the AP was forced to issue a correction.
Hansan notes that "In many cases, reporters will uncritically pass along charges from activists, yet at the same time apply great skepticism to experts, including independent scientists, who take a pro-seafood stance."
"At times," she says, "It can be hard to tell the difference between a press release from an environmental activist and what passes as mainstream reporting."
There's much more. Check out the complete letter.
Hansan and the Institute are to be commended for issuing one of the most comprehensive rebuttals of rotten journalism that I have ever seen coming from a trade association.
Would that more trade groups follow their example.
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