With Obamacare threatening to lower the reimbursements to docs even more, it is well for medical practitioners to remember the adage that "Every job is a sales job." This HND piece examines a few ways that doctors can jump-start their marketing.
At some point, the public is also going to realize that unless the economics of going into practice makes sense, the quality of their "provider" will suffer. By then, though, it might be too late.
Read the complete article.