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The unjustified Facebook-fueled attack on Pampers Dry Max

It would be too easy to dismiss all this as a load of crap, but when you consider the broad media coverage given to a minute number of complaints on the product, is there a better descriptive phrase?

My latest HND piece takes a hard look at the complaints logged by some parents on the new diaper formulation, and suggests that empowerment of the clueless by social media might not be a good thing. Very telling is that Procter & Gamble is logging the same number of complaints (and that's a scant few) as it did with the old formulation of Pampers.

Here's a portion of a statement from Dr. Kimberly Thompson, founder of Kids Risk, Inc.—a non-profit organization dedicated to pediatric safety and risk issues—and adjunct associate professor at the Harvard School of Public Health:

From a public health standpoint, parents need to know that the diapers are safe, they have been extensively tested, and that the millions of babies who have already used the over 2.2 billion Pampers diapers sold to date with the new technology do not appear to be experiencing any increase in the number, types, or severity of diaper rashes.

Read the complete article.


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