What's up with our health care leadership?
What happened to the updates?

Lack of trust in the health care industry: A branding crisis

While the pundits would have you believe that our biggest health care crisis is that millions of people are uninsured, far greater numbers are caught up in a basic lack of trust in conventional health care. That's the subject of this HND piece.

It may surprise you to discover that approximately 38 percent of adults and 12 percent of children are using some form of Complementary and Alternative Medicine (CAM). Briefly, this designation would include everything outside the spectrum of typical allopathic medicine—the type that's generally covered by health insurance.

We discuss the reasons for this, and then hear from a branding expert who discusses what the conventional health care industry needs to do, to get back into the good graces of the public.

Read the complete article.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)