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Lack of trust in the health care industry: A branding crisis

While the pundits would have you believe that our biggest health care crisis is that millions of people are uninsured, far greater numbers are caught up in a basic lack of trust in conventional health care. That's the subject of this HND piece.

It may surprise you to discover that approximately 38 percent of adults and 12 percent of children are using some form of Complementary and Alternative Medicine (CAM). Briefly, this designation would include everything outside the spectrum of typical allopathic medicine—the type that's generally covered by health insurance.

We discuss the reasons for this, and then hear from a branding expert who discusses what the conventional health care industry needs to do, to get back into the good graces of the public.

Read the complete article.


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